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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for leveraging your advertising spend and achieving tangible results. Let's, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Typically, ad… Read More

Boost your audience' engagement with the power of well-crafted push notifications. These bite-sized messages can drastically influence user behavior, driving them back to your platform. However, simply sending random notifications won't cut it. To truly master this valuable tool, you need a focused approach that prioritizes user experience and deli… Read More

In today's digital marketing landscape, it's crucial to grasp your target audience deeply. Leveraging audience insights empowers businesses to craft precisely targeted advertising campaigns that resonate with potential customers. By investigating demographics, interests, behaviors, and online engagement, advertisers can create personalized messagin… Read More

Pop-under ads can be anuisance for users, but they also present intriguing challenge for advertisers. These ads operate under the radar, appearing in a separate window when a user interacts with a webpage. This stealthy approach can lead to impressive click-through rates (CTR) and ultimately drive traffic. Understanding how CPM pricing works for po… Read More